Why should you choose the right keywords?
When creating a company's website or e-shop, it is necessary to choose the right keywords for its optimization,
thanks to which your company or service will be ranked high in the SERP,
so it will be visible to Google users. The keywords will allow clients to reach your website from the search engine.
How to choose keywords? You can use a number of tools, such as Google AdWords.
To be ranked high in the SERP your website must contain valuable content,
in which selected keywords appear in a natural context.
What are meta tags?
Meta tags are HTML tags placed in the header section of a web page's source code.
They are used primarily to describe the content and keywords of a website.
Meta tags are only visible to browsers and search engines. The tag describing the title of the page is meta title,
it is also located in the head section of the source code and has an important function in the positioning.
Meta title SEO should have a specific length and be unique. Another meta tag,
meta tag description, is visible for users,
and is displayed in search results under the title and describes the content of the next subpage.
Meta tag description has no direct effect on positioning, but it can make the user click on the link, provided it is unique and interesting.
Does the page loading time matter?
Page loading speed is one of the most important factors in web page optimisation.
It affects the functioning of the website, traffic generation, the appeal and convenience of using the website,
and most importantly, its ranking in the Google search engine. This applies both to pages displayed on desktop devices,
as well as websites adapted to mobile devices, i.e. responsive, which we use very often nowadays.
A page loading time of more than 5 seconds significantly reduces the conversion of the site and makes the user abandon it quickly.
A great tool for checking the impact of the page loading speed on the conversion is the following tool
Google - Impact Calculator.
How do I write SEO texts?
The quality of the website, as well as how Google views and evaluates it, is affected by its content.
Writing SEO texts for a website requires observing several rules. How to write a text for SEO purposes
that it is not only informative, but also helps to position our website? First of all, remember,
that the recipient of the text is a human. SEO texts cannot be copied and thoughtlessly filled with keywords,
but original and attractive to the reader. The selection and number of keywords in texts for SEO purposes should be well thought out.
Using too many keywords will be detected by Google robots. Finally, the technical aspects of the text are important,
e.g. appropriate title, headings, descriptions, graphics, etc.
Why is the H1 heading so important?
Content is not the only factor in the website optimisation . Its structure is also important,
that is, the headlings and their hierarchy. The most important is the H1 heading ,
which is like the title of a book, i.e. it defines the most important content on a page. Next,
depending on the content, we use headings H2, H3, H4, H5, H6, although the last ones are used less frequently.
The H1 heading should appear on a single page only once. However,
you can use it several times, e.g. to separate thematic sections, etc. Ideally, it should also contain the keyword used for positioning the website.
How do links affect the positioning of your website?
Acquiring valuable links ( highly rated by Google) for your own website is very important for its positioning.
There are a lot of sources of links. One of them are the so-called backlinks,
that is inbound links directing users to our website.
For Google, it is not the number, but the quality of the sites from which the backlinks come that is important. The website ranking is affected negatively by any manipulation of links to the website
(their artificial generation, large scale link exchange, etc.), i.e. so-called artificial inbound links.
Incoming links can be easily checked using tools available online.